For college students, developing a genuine love of reading often takes a backseat to academic requirements and busy schedules. Yet, a passion for reading can enhance critical thinking, empathy, and creativity—all essential skills for lifelong learning and professional success. For professors, the challenge lies in sparking this interest in a way that resonates with college students’ interests, goals, and lives. Here are research-based strategies to help foster a love of reading among college students, inspiring them to read for both academic growth and personal enjoyment.